What Is Clean Beauty?

Buzz words – Clean. Natural. Non-Toxic. Green. Organic.

Clean beauty has been around for some time now and I think most of us have all gotten used to hearing buzzwords like “natural and organic” – however the latest “movement” in this “evolution of beauty products” has pointed towards an all-embracing view of ingredients, albeit organic, natural or synthetic – so long as we avoid “TOXIC” ingredients. For a long time, beauty products containing only natural ingredients were regarded as the all-stars for clean beauty.

Did you know?… the U.S. restricts only 30 ingredients from being used in personal care and cosmetic products vs. the EU which currently has banned around 1,400 ingredients.

Clean Beauty doesn’t always mean natural, preservative-free, green and organic. Clean beauty is simple, Non-Toxic ingredients, active ingredients and with transparent labels. For example, plenty of natural ingredients are irritating, and not all-natural ingredients are made equally, some high-quality synthesized ingredients are also clean, like Vitamin C.

Phew, that’s a lot…confused?!?

Everything comes down to “clean ingredients” (read that ingredient list!!) – “are the ingredients active?” is a question you must ask yourself. The goal is to prevent skin irritation and skin barrier damage. Clean ingredients are essential for healthy, radiant and youthful skin. The good news is that clean ingredients have a proven record of safety and effectiveness based on scientific studies.

“Clean Beauty doesn’t always mean natural, preservative-free, green and organic. Clean beauty is simple, Non-Toxic ingredients, active ingredients and with transparent labels.”

Clean Beauty is defined by products that are mindfully created and produced without any proven or suspected toxic ingredients but is ethically sourced and made with the well-being of your skin and a green environment in mind. While you might be surprised to discover that not “all-natural” ingredients are safe and not all synthetic ingredients are unsafe with beauty brands are focused on not using materials that are known to be harmful instead ones that are safe and active.

The “takeaway” – the health of your skin should be taken just as seriously as the health of the rest of your body – so take the time to read and learn and develop knowledge about what you are applying to your skin and use that knowledge when you read the ingredients on the back of the box and don’t just assume because it is in pretty packaging, that you are being told about everything in that box.

I personally use products which provide full transparency of their ingredients – “do you”?